{"id":6309,"date":"2025-05-19T10:13:55","date_gmt":"2025-05-19T03:13:55","guid":{"rendered":"https:\/\/nasmedia.id\/store\/?p=6309"},"modified":"2025-10-12T17:40:41","modified_gmt":"2025-10-12T10:40:41","slug":"pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/","title":{"rendered":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence"},"content":{"rendered":"
<\/figure>\n

Adhitya Satria Wardana, Adil Erdita Ayu Marta, Bernardus Herdian Nugroho, Dhian Ambar Sari, Dwi Pratiwi, Feriana Rizkia Amin, Hening Gahayuning, Hesty Junika Muhammad Taufik Sekti, Rahmawati Ayu Budiasih, Suraji Heri Prasetiyo, Tamalia Dara Werdhaningtyas dan Tofa Waskito Aji<\/p>\n

Editor :\u00a0 Prof. Dr. Widodo Muktiyo<\/p>\n

Rp. 100.000<\/p>\n

Deskripsi<\/p>\n

Lebih jauh, transformasi digital telah mengubah konsumen dari pembeli pasif menjadi aktor konsumen yang aktif. Akses ke informasi yang melimpah, konsumen kini mampu mencari, mengevaluasi, dan membandingkan produk atau layanan secara mandiri. Hal ini menuntut perusahaan untuk tidak hanya mempromosikan produk, tetapi juga terlibat dalam dialog yang lebih personal dan transparan dengan pelanggan. Transformasi ini menandai pergeseran dari pemasaran berbasis produk ke pemasaran berbasis pengalaman, di mana kepuasan dan loyalitas konsumen menjadi fokus utama. Secara keseluruhan, pemasaran digital tidak hanya memengaruhi cara perusahaan berkomunikasi, tetapi juga bagaimana konsumen berperilaku di era digital. Dengan memahami dinamika ini, perusahaan dapat merancang strategi yang lebih efektif untuk menarik, mempertahankan, dan memenuhi ekspektasi konsumen yang semakin cerdas dan berdaya.<\/p>\n\n\n\n\n\n\n\n\n
Halaman<\/strong><\/td>\nPenerbit<\/strong><\/td>\n<\/tr>\n
viii + 192 hlm<\/td>\nPT. Nas Media Indonesia<\/td>\n<\/tr>\n
ISBN<\/strong><\/td>\nE-ISBN<\/strong><\/td>\n<\/tr>\n
XXXXXXXXXXXXXXXXXXX<\/td>\nXXXXXXXXXXXXXXXXXXX<\/td>\n<\/tr>\n
Ukuran<\/strong><\/td>\nBahasa<\/strong><\/td>\n<\/tr>\n
15,5 x 23\u00a0 cm<\/td>\nIndonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Adhitya Satria Wardana, Adil Erdita Ayu Marta, Bernardus Herdian Nugroho, Dhian Ambar Sari, Dwi Pratiwi, Feriana Rizkia Amin, Hening Gahayuning, Hesty Junika Muhammad Taufik Sekti, Rahmawati Ayu Budiasih, Suraji Heri Prasetiyo, Tamalia Dara Werdhaningtyas dan Tofa Waskito Aji Editor :\u00a0 Prof. Dr. Widodo Muktiyo Rp. 100.000 Deskripsi Lebih jauh, transformasi digital telah mengubah konsumen dari… <\/p>\n","protected":false},"author":1,"featured_media":6314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-6309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookstore","category-tracking-buku"],"yoast_head":"\nPemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id\" \/>\n<meta property=\"og:description\" content=\"Adhitya Satria Wardana, Adil Erdita Ayu Marta, Bernardus Herdian Nugroho, Dhian Ambar Sari, Dwi Pratiwi, Feriana Rizkia Amin, Hening Gahayuning, Hesty Junika Muhammad Taufik Sekti, Rahmawati Ayu Budiasih, Suraji Heri Prasetiyo, Tamalia Dara Werdhaningtyas dan Tofa Waskito Aji Editor :\u00a0 Prof. Dr. Widodo Muktiyo Rp. 100.000 Deskripsi Lebih jauh, transformasi digital telah mengubah konsumen dari… \" \/>\n<meta property=\"og:url\" content=\"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasmedia.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T03:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-12T10:40:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"745\" \/>\n\t<meta property=\"og:image:height\" content=\"1113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tompes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"tompes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/\"},\"author\":{\"name\":\"tompes\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\"},\"headline\":\"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence\",\"datePublished\":\"2025-05-19T03:13:55+00:00\",\"dateModified\":\"2025-10-12T10:40:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/\"},\"wordCount\":185,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg\",\"articleSection\":[\"Bookstore\",\"Tracking Buku\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/\",\"name\":\"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg\",\"datePublished\":\"2025-05-19T03:13:55+00:00\",\"dateModified\":\"2025-10-12T10:40:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg\",\"contentUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg\",\"width\":745,\"height\":1113},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#website\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/\",\"name\":\"Nasmedia.id\",\"description\":\"Penerbit dan Percetakan Buku Murah\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\",\"name\":\"tompes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514\",\"contentUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514\",\"caption\":\"tompes\"},\"sameAs\":[\"https:\\\/\\\/nasmedia.id\\\/store\"],\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/author\\\/tompes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/","og_locale":"id_ID","og_type":"article","og_title":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id","og_description":"Adhitya Satria Wardana, Adil Erdita Ayu Marta, Bernardus Herdian Nugroho, Dhian Ambar Sari, Dwi Pratiwi, Feriana Rizkia Amin, Hening Gahayuning, Hesty Junika Muhammad Taufik Sekti, Rahmawati Ayu Budiasih, Suraji Heri Prasetiyo, Tamalia Dara Werdhaningtyas dan Tofa Waskito Aji Editor :\u00a0 Prof. Dr. Widodo Muktiyo Rp. 100.000 Deskripsi Lebih jauh, transformasi digital telah mengubah konsumen dari… ","og_url":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/","og_site_name":"Nasmedia.id","article_published_time":"2025-05-19T03:13:55+00:00","article_modified_time":"2025-10-12T10:40:41+00:00","og_image":[{"width":745,"height":1113,"url":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg","type":"image\/jpeg"}],"author":"tompes","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"tompes","Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#article","isPartOf":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/"},"author":{"name":"tompes","@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2"},"headline":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence","datePublished":"2025-05-19T03:13:55+00:00","dateModified":"2025-10-12T10:40:41+00:00","mainEntityOfPage":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/"},"wordCount":185,"commentCount":0,"image":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg","articleSection":["Bookstore","Tracking Buku"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/","url":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/","name":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence - Nasmedia.id","isPartOf":{"@id":"https:\/\/nasmedia.id\/store\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg","datePublished":"2025-05-19T03:13:55+00:00","dateModified":"2025-10-12T10:40:41+00:00","author":{"@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2"},"breadcrumb":{"@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#primaryimage","url":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg","contentUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/05\/low-COVER-B5-UNESCO-Pemasaran-Cerdas.jpg","width":745,"height":1113},{"@type":"BreadcrumbList","@id":"https:\/\/nasmedia.id\/store\/pemasaran-cerdas-transformasi-digital-menuju-era-artificial-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nasmedia.id\/store\/"},{"@type":"ListItem","position":2,"name":"Pemasaran Cerdas; Transformasi Digital Menuju Era Artificial Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/nasmedia.id\/store\/#website","url":"https:\/\/nasmedia.id\/store\/","name":"Nasmedia.id","description":"Penerbit dan Percetakan Buku Murah","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nasmedia.id\/store\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Person","@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2","name":"tompes","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514","url":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514","contentUrl":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1777711514","caption":"tompes"},"sameAs":["https:\/\/nasmedia.id\/store"],"url":"https:\/\/nasmedia.id\/store\/author\/tompes\/"}]}},"_links":{"self":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/6309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/comments?post=6309"}],"version-history":[{"count":3,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/6309\/revisions"}],"predecessor-version":[{"id":6317,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/6309\/revisions\/6317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/media\/6314"}],"wp:attachment":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/media?parent=6309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/categories?post=6309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/tags?post=6309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}