{"id":7427,"date":"2025-10-27T12:48:50","date_gmt":"2025-10-27T05:48:50","guid":{"rendered":"https:\/\/nasmedia.id\/store\/?p=7427"},"modified":"2025-10-27T12:48:50","modified_gmt":"2025-10-27T05:48:50","slug":"kansei-engineering-dan-robust-service-konsep-dan-aplikasi","status":"publish","type":"post","link":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/","title":{"rendered":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi"},"content":{"rendered":"<figure><\/figure>\n<p>Prof. Ir. Markus Hartono, S.T., M.Sc., Ph.D., CHFP., DTPC., IPU., ASEAN Eng., GRI CSP<\/p>\n<p>Editor: Nur Ainun Afiah<\/p>\n<p>Rp.85.000<\/p>\n<p>Deskripsi<\/p>\n<p>Kansei <em>Engineering<\/em> (KE) merupakan metodologi sekaligus filosofi dalam perancangan dan pengembangan produk yang menonjolkan pemenuhan kebutuhan serta kepuasan emosional pengguna atau pelanggan. Metodologi KE ini diperluas ke sektor layanan, mengingat sektor layanan ini melibatkan manifestasi kebutuhan serta kepuasan emosional juga bagi pelanggan atau pengguna.<\/p>\n<p>Penerapan KE di sektor layanan telah mendapatkan perhatian utama. Hal ini mengingat penyedia layanan yang mampu mengerti dan melayani konsumennya dengan penuh sensitivitas, terutama pada kepuasan emosionalnya mampu meningkatkan loyalitas pelanggan.<\/p>\n<p>Melalui buku ini, pembaca diajak untuk memahami perjalanan metodologis dari Kansei <em>Engineering<\/em>, yang berakar pada rekayasa emosi dan persepsi manusia, hingga ke arah Kansei<em> Engineering Robust Design<\/em> (KERD), yaitu sebuah paradigma baru yang menggabungkan kepekaan emosional dengan ketangguhan sistemik. Pendekatan ini diharapkan dapat menghasilkan desain produk dan layanan yang bukan hanya fungsional dan efisien, tetapi juga beresonansi dengan nilai dan perasaan pengguna.<\/p>\n<p>Buku yang ditulis Markus Hartono ini terdiri dari beberapa bagian utama: konsep dasar Kansei dan <em>robust design<\/em>, metodologi integrasi KERD, aplikasi di berbagai bidang seperti layanan digital, kesehatan, pendidikan, dan pariwisata, serta refleksi tantangan dan arah penelitian ke depan. KE adalah metode rekayasa desain yang berfokus pada penerjemahan kebutuhan emosional pengguna (Kansei) ke dalam atribut produk atau layanan. Melalui pemahaman mendalam tentang hubungan antara emosi, kinerja, dan ketahanan desain, pembaca diharapkan dapat mengembangkan pendekatan desain yang lebih <em>human-centered<\/em>, <em>data-driven<\/em>, dan <em>sustainable<\/em>.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Halaman<\/strong><\/td>\n<td><strong>Penerbit<\/strong><\/td>\n<\/tr>\n<tr>\n<td>x + 234 hlm<\/td>\n<td>PT. Nas Media Indonesia<\/td>\n<\/tr>\n<tr>\n<td><strong>ISBN<\/strong><\/td>\n<td><strong>E-ISBN<\/strong><\/td>\n<\/tr>\n<tr>\n<td>XXXXXXXXXXXXXXXXXXX<\/td>\n<td>XXXXXXXXXXXXXXXXXXX<\/td>\n<\/tr>\n<tr>\n<td><strong>Ukuran<\/strong><\/td>\n<td><strong>Bahasa<\/strong><\/td>\n<\/tr>\n<tr>\n<td>14,5\u00a0 x 20,5\u00a0 cm<\/td>\n<td>Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Ir. Markus Hartono, S.T., M.Sc., Ph.D., CHFP., DTPC., IPU., ASEAN Eng., GRI CSP Editor: Nur Ainun Afiah Rp.85.000 Deskripsi Kansei Engineering (KE) merupakan metodologi sekaligus filosofi dalam perancangan dan pengembangan produk yang menonjolkan pemenuhan kebutuhan serta kepuasan emosional pengguna atau pelanggan. Metodologi KE ini diperluas ke sektor layanan, mengingat sektor layanan ini melibatkan manifestasi&hellip;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":7428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-7427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookstore","category-tracking-buku"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id\" \/>\n<meta property=\"og:description\" content=\"Prof. Ir. Markus Hartono, S.T., M.Sc., Ph.D., CHFP., DTPC., IPU., ASEAN Eng., GRI CSP Editor: Nur Ainun Afiah Rp.85.000 Deskripsi Kansei Engineering (KE) merupakan metodologi sekaligus filosofi dalam perancangan dan pengembangan produk yang menonjolkan pemenuhan kebutuhan serta kepuasan emosional pengguna atau pelanggan. Metodologi KE ini diperluas ke sektor layanan, mengingat sektor layanan ini melibatkan manifestasi&hellip;&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Nasmedia.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T05:48:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"374\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tompes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"tompes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/\"},\"author\":{\"name\":\"tompes\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\"},\"headline\":\"Kansei Engineering dan Robust Service: Konsep dan Aplikasi\",\"datePublished\":\"2025-10-27T05:48:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/\"},\"wordCount\":267,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/low-COVER-A5-Kansei-engineering.jpg\",\"articleSection\":[\"Bookstore\",\"Tracking Buku\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/\",\"name\":\"Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/low-COVER-A5-Kansei-engineering.jpg\",\"datePublished\":\"2025-10-27T05:48:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/low-COVER-A5-Kansei-engineering.jpg\",\"contentUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/low-COVER-A5-Kansei-engineering.jpg\",\"width\":374,\"height\":513},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kansei Engineering dan Robust Service: Konsep dan Aplikasi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#website\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/\",\"name\":\"Nasmedia.id\",\"description\":\"Penerbit dan Percetakan Buku Murah\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/#\\\/schema\\\/person\\\/036f9ff08657c70b36e91869737317d2\",\"name\":\"tompes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760\",\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760\",\"contentUrl\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/wp-content\\\/litespeed\\\/avatar\\\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760\",\"caption\":\"tompes\"},\"sameAs\":[\"https:\\\/\\\/nasmedia.id\\\/store\"],\"url\":\"https:\\\/\\\/nasmedia.id\\\/store\\\/author\\\/tompes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/","og_locale":"id_ID","og_type":"article","og_title":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id","og_description":"Prof. Ir. Markus Hartono, S.T., M.Sc., Ph.D., CHFP., DTPC., IPU., ASEAN Eng., GRI CSP Editor: Nur Ainun Afiah Rp.85.000 Deskripsi Kansei Engineering (KE) merupakan metodologi sekaligus filosofi dalam perancangan dan pengembangan produk yang menonjolkan pemenuhan kebutuhan serta kepuasan emosional pengguna atau pelanggan. Metodologi KE ini diperluas ke sektor layanan, mengingat sektor layanan ini melibatkan manifestasi&hellip;&nbsp;","og_url":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/","og_site_name":"Nasmedia.id","article_published_time":"2025-10-27T05:48:50+00:00","og_image":[{"width":374,"height":513,"url":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg","type":"image\/jpeg"}],"author":"tompes","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"tompes","Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#article","isPartOf":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/"},"author":{"name":"tompes","@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2"},"headline":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi","datePublished":"2025-10-27T05:48:50+00:00","mainEntityOfPage":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/"},"wordCount":267,"commentCount":0,"image":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#primaryimage"},"thumbnailUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg","articleSection":["Bookstore","Tracking Buku"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/","url":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/","name":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi - Nasmedia.id","isPartOf":{"@id":"https:\/\/nasmedia.id\/store\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#primaryimage"},"image":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#primaryimage"},"thumbnailUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg","datePublished":"2025-10-27T05:48:50+00:00","author":{"@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2"},"breadcrumb":{"@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#primaryimage","url":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg","contentUrl":"https:\/\/nasmedia.id\/store\/wp-content\/uploads\/2025\/10\/low-COVER-A5-Kansei-engineering.jpg","width":374,"height":513},{"@type":"BreadcrumbList","@id":"https:\/\/nasmedia.id\/store\/kansei-engineering-dan-robust-service-konsep-dan-aplikasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nasmedia.id\/store\/"},{"@type":"ListItem","position":2,"name":"Kansei Engineering dan Robust Service: Konsep dan Aplikasi"}]},{"@type":"WebSite","@id":"https:\/\/nasmedia.id\/store\/#website","url":"https:\/\/nasmedia.id\/store\/","name":"Nasmedia.id","description":"Penerbit dan Percetakan Buku Murah","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nasmedia.id\/store\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Person","@id":"https:\/\/nasmedia.id\/store\/#\/schema\/person\/036f9ff08657c70b36e91869737317d2","name":"tompes","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760","url":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760","contentUrl":"https:\/\/nasmedia.id\/store\/wp-content\/litespeed\/avatar\/1b9c40d7997057158eaa304dc9e070e4.jpg?ver=1778921760","caption":"tompes"},"sameAs":["https:\/\/nasmedia.id\/store"],"url":"https:\/\/nasmedia.id\/store\/author\/tompes\/"}]}},"_links":{"self":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/7427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/comments?post=7427"}],"version-history":[{"count":1,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/7427\/revisions"}],"predecessor-version":[{"id":7429,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/posts\/7427\/revisions\/7429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/media\/7428"}],"wp:attachment":[{"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/media?parent=7427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/categories?post=7427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nasmedia.id\/store\/wp-json\/wp\/v2\/tags?post=7427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}