{"id":7555,"date":"2025-11-13T15:15:03","date_gmt":"2025-11-13T08:15:03","guid":{"rendered":"https:\/\/nasmedia.id\/store\/?p=7555"},"modified":"2025-11-13T15:15:03","modified_gmt":"2025-11-13T08:15:03","slug":"panduan-strategi-green-digital-marketing-untuk-umkm","status":"publish","type":"post","link":"https:\/\/nasmedia.id\/store\/panduan-strategi-green-digital-marketing-untuk-umkm\/","title":{"rendered":"Panduan Strategi Green Digital Marketing Untuk UMKM"},"content":{"rendered":"
<\/figure>\n

Della Olivia Caterina Kalangit, S.S.T., MBA.<\/p>\n

Dyah Kusrihandayani, SE., MM.<\/p>\n

Sailawati, S.S.T., M.Sc. Acc.<\/p>\n

Rp.85.000<\/p>\n

Deskripsi<\/p>\n

Perkembangan teknologi digital dan meningkatnya kesadaran masyarakat terhadap isu lingkungan mendorong pelaku UMKM untuk mengadopsi strategi pemasaran yang tidak hanya berorientasi pada keuntungan, tetapi juga memperhatikan keberlanjutan. Buku\u00a0Panduan Strategi Green Digital Marketing untuk UMKM<\/em>\u00a0disusun sebagai referensi komprehensif bagi pelaku usaha, akademisi, pendamping UMKM, dan pemangku kepentingan lainnya yang membutuhkan pemahaman praktis mengenai penerapan pemasaran hijau berbasis digital.<\/p>\n

Buku ini menguraikan konsep fundamental green marketing digital, prinsip utama yang menjadi fondasinya keaslian, transparansi, dan keterlibatan serta penerapan strategi 4P yang disesuaikan dengan konteks UMKM. Pembahasan diperkuat dengan penjelasan mengenai pemanfaatan teknologi digital, mulai dari marketplace ramah lingkungan, pengembangan website yang efisien, penggunaan media sosial sebagai sarana edukasi, hingga implementasi layanan interaktif berbasis chatbot.<\/p>\n

Untuk memberikan gambaran yang lebih aplikatif, buku ini menyajikan beberapa studi kasus UMKM Indonesia yang berhasil menerapkan strategi pemasaran hijau. Selain itu, terdapat pula rekomendasi praktis yang dapat dijalankan oleh UMKM dengan sumber daya terbatas, serta contoh penerapan green digital marketing pada UMKM amplang di Samarinda sebagai ilustrasi implementasi pada produk lokal.<\/p>\n

Dengan pendekatan yang sistematis dan bahasa yang mudah dipahami, buku ini diharapkan dapat menjadi rujukan bagi UMKM dalam membangun strategi pemasaran berkelanjutan, meningkatkan daya saing, serta berkontribusi terhadap upaya pelestarian lingkungan.<\/p>\n\n\n\n\n\n\n\n\n
Halaman<\/strong><\/td>\nPenerbit<\/strong><\/td>\n<\/tr>\n
viii + 62 hlm<\/td>\nPT. Nas Media Indonesia<\/td>\n<\/tr>\n
ISBN<\/strong><\/td>\nE-ISBN<\/strong><\/td>\n<\/tr>\n
XXXXXXXXXXXXXXXXXXX<\/td>\nXXXXXXXXXXXXXXXXXXX<\/td>\n<\/tr>\n
Ukuran<\/strong><\/td>\nBahasa<\/strong><\/td>\n<\/tr>\n
14,5\u00a0 x 20,5\u00a0 cm<\/td>\nIndonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Della Olivia Caterina Kalangit, S.S.T., MBA. Dyah Kusrihandayani, SE., MM. Sailawati, S.S.T., M.Sc. Acc. Rp.85.000 Deskripsi Perkembangan teknologi digital dan meningkatnya kesadaran masyarakat terhadap isu lingkungan mendorong pelaku UMKM untuk mengadopsi strategi pemasaran yang tidak hanya berorientasi pada keuntungan, tetapi juga memperhatikan keberlanjutan. Buku\u00a0Panduan Strategi Green Digital Marketing untuk UMKM\u00a0disusun sebagai referensi komprehensif bagi pelaku… <\/p>\n","protected":false},"author":165,"featured_media":7556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-7555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookstore","category-tracking-buku"],"yoast_head":"\nPanduan Strategi Green Digital Marketing Untuk UMKM - Nasmedia.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nasmedia.id\/store\/panduan-strategi-green-digital-marketing-untuk-umkm\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panduan Strategi Green Digital Marketing Untuk UMKM - Nasmedia.id\" \/>\n<meta property=\"og:description\" content=\"Della Olivia Caterina Kalangit, S.S.T., MBA. Dyah Kusrihandayani, SE., MM. Sailawati, S.S.T., M.Sc. Acc. Rp.85.000 Deskripsi Perkembangan teknologi digital dan meningkatnya kesadaran masyarakat terhadap isu lingkungan mendorong pelaku UMKM untuk mengadopsi strategi pemasaran yang tidak hanya berorientasi pada keuntungan, tetapi juga memperhatikan keberlanjutan. 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