{"id":8905,"date":"2026-05-19T15:05:33","date_gmt":"2026-05-19T08:05:33","guid":{"rendered":"https:\/\/nasmedia.id\/store\/?p=8905"},"modified":"2026-05-19T15:05:33","modified_gmt":"2026-05-19T08:05:33","slug":"mainnya-bener-filosofi-bisnis-umkm-dari-lapangan-bola","status":"publish","type":"post","link":"https:\/\/nasmedia.id\/store\/mainnya-bener-filosofi-bisnis-umkm-dari-lapangan-bola\/","title":{"rendered":"Mainnya Bener: Filosofi Bisnis UMKM dari Lapangan Bola"},"content":{"rendered":"<figure><\/figure>\n<p>Lutpi Ginanjar<\/p>\n<p>Rp. 80.000<\/p>\n<p>Deskripsi<\/p>\n<p>Ada satu keluhan yang paling sering terdengar dari pelaku UMKM:\u201cCapek.\u201d<\/p>\n<p>Bukan capek sehari dua hari.Tapi capek yang menahun. Capek yang datang meski bisnis kelihatannya jalan. Capek yang muncul bahkan saat order masih ada. Anehnya, capek ini sering kali tidak diiringi kejelasan. Tidak jelas capek karena apa. Tidak jelas harus mulai memperbaiki dari mana. Sebagian merasa kurang promosi.Sebagian merasa kurang modal.Sebagian menyalahkan pasar yang makin ramai. Padahal, dibanyak kasus, masalahnya bukan di luar. Masalahnya ada di cara bermain. Banyak UMKM memulai bisnis dengan niat baik. Ingin mandiri.Ingin punya kendali.Ingin hidup lebih layak. Namun di tengah jalan, bisnis sering berubah menjadi rutinitas tanpa arah.Hari demi hari diisi dengan:<\/p>\n<p>\u2022 memadamkan masalah,<\/p>\n<p>\u2022 mengejar target harian, dan<\/p>\n<p>\u2022 menutup lubang dengan lubang lain.<\/p>\n<p>Bisnis tetap berjalan,tapi tidak pernah benar-benar terasa maju. Yang berubah hanya kelelahan. Di dunia olahraga, ada perbedaan besar antara bermain keras dan bermain benar.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Halaman<\/strong><\/td>\n<td><strong>Penerbit<\/strong><\/td>\n<\/tr>\n<tr>\n<td>xii + 91 hlm<\/td>\n<td>PT. Nas Media Indonesia<\/td>\n<\/tr>\n<tr>\n<td><strong>ISBN<\/strong><\/td>\n<td><strong>E-ISBN<\/strong><\/td>\n<\/tr>\n<tr>\n<td>XXXXXXXXXXXXXXXXXXX<\/td>\n<td>XXXXXXXXXXXXXXXXXXX<\/td>\n<\/tr>\n<tr>\n<td><strong>Ukuran<\/strong><\/td>\n<td><strong>Bahasa<\/strong><\/td>\n<\/tr>\n<tr>\n<td>14,5\u00a0 x 20,5 cm<\/td>\n<td>Indonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lutpi Ginanjar Rp. 80.000 Deskripsi Ada satu keluhan yang paling sering terdengar dari pelaku UMKM:\u201cCapek.\u201d Bukan capek sehari dua hari.Tapi capek yang menahun. Capek yang datang meski bisnis kelihatannya jalan. Capek yang muncul bahkan saat order masih ada. Anehnya, capek ini sering kali tidak diiringi kejelasan. Tidak jelas capek karena apa. Tidak jelas harus mulai&hellip;&nbsp;<\/p>\n","protected":false},"author":165,"featured_media":8906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-8905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookstore","category-tracking-buku"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mainnya Bener: Filosofi Bisnis UMKM dari Lapangan Bola - Nasmedia.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nasmedia.id\/store\/mainnya-bener-filosofi-bisnis-umkm-dari-lapangan-bola\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mainnya Bener: Filosofi Bisnis UMKM dari Lapangan Bola - Nasmedia.id\" \/>\n<meta property=\"og:description\" content=\"Lutpi Ginanjar Rp. 80.000 Deskripsi Ada satu keluhan yang paling sering terdengar dari pelaku UMKM:\u201cCapek.\u201d Bukan capek sehari dua hari.Tapi capek yang menahun. Capek yang datang meski bisnis kelihatannya jalan. Capek yang muncul bahkan saat order masih ada. Anehnya, capek ini sering kali tidak diiringi kejelasan. Tidak jelas capek karena apa. 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