{"id":9096,"date":"2026-06-12T12:22:45","date_gmt":"2026-06-12T05:22:45","guid":{"rendered":"https:\/\/nasmedia.id\/store\/?p=9096"},"modified":"2026-06-12T12:22:45","modified_gmt":"2026-06-12T05:22:45","slug":"pemasaran-internasional-di-pasar-asean","status":"publish","type":"post","link":"https:\/\/nasmedia.id\/store\/pemasaran-internasional-di-pasar-asean\/","title":{"rendered":"Pemasaran Internasional di Pasar Asean"},"content":{"rendered":"
<\/figure>\n

Abdullah Jundi Al-Faruq, Angga Priyanto, Anwar Setiawan,Bonanda Iffo Lorensa, Duwi Susilowati, Dwi Yuna Aries Candy Zulfikar,Edo Wiguna, Ferdian, Garda Muhammad, Grand Noble Mahenindra,Indra Yolanda Pristiawati, Johnson Yunior, Lucy Junianti, Masngud Zuhri, Muchamad Rizki Mulya, Muhammad Hasbi Ashshiddiqi, Pandu Eka Panca, Panji Pamungkas, Rama Zulfikar, Reva Eka Patria, Riska Dewi, Satrio Panji Asmoro, Sigit Arianto, Siti Badriah, Sudita,Syifa Fatimah Salsabila Putri Mahpudin, Syihabuddin Muthowwif<\/p>\n

Editor : Dr. Surya Budiman, S.E, M.B.A<\/p>\n

Rp. 80.000<\/p>\n

Deskripsi<\/p>\n

Dalam dunia bisnis modern, memahami perilaku konsumen menjadi hal yang sangat penting bagi perusahaan. Setiap keputusan konsumen dalam membeli produk dipengaruhi oleh berbagai faktor seperti kebutuhan, keinginan, budaya, lingkungan sosial, motivasi, dan perkembangan teknologi. Oleh karena itu, perusahaan harus mampu memahami bagaimana konsumen berpikir dan bertindak agar dapat menawarkan produk yang sesuai dengan kebutuhan pasar. Perilaku konsumen tidak hanya berkaitan dengan proses membeli barang, tetapi juga mencakup bagaimana konsumen mencari informasi, menggunakan produk, hingga mengevaluasi kepuasan setelah pembelian. Pemahaman mengenai perilaku konsumen membantu perusahaan menyusun strategi pemasaran yang lebih efektif dan tepat sasaran. Perilaku konsumen adalah tindakan, proses, dan keputusan yang dilakukan individu atau kelompok dalam memilih, membeli, menggunakan, dan mengevaluasi produk atau jasa untuk memenuhi kebutuhan dan keinginan mereka. Perilaku konsumen melibatkan berbagai aktivitas, seperti mencari informasi produk, membandingkan merek, memutuskan pembelian, menggunakan produk, menilai kepuasan terhadap produk. Contohnya antara lain konsumen mencari review produk sebelum membeli secara online, pelanggan memilih restoran berdasarkan rekomendasi media sosial dan konsumen membandingkan harga produk di marketplace.<\/p>\n\n\n\n\n\n\n\n\n
Halaman<\/strong><\/td>\nPenerbit<\/strong><\/td>\n<\/tr>\n
xvi + 128 hlm<\/td>\nPT. Nas Media Indonesia<\/td>\n<\/tr>\n
ISBN<\/strong><\/td>\nE-ISBN<\/strong><\/td>\n<\/tr>\n
XXXXXXXXXXXXXXXXXXX<\/td>\nXXXXXXXXXXXXXXXXXXX<\/td>\n<\/tr>\n
Ukuran<\/strong><\/td>\nBahasa<\/strong><\/td>\n<\/tr>\n
14,5\u00a0 x 20,5 cm<\/td>\nIndonesia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Abdullah Jundi Al-Faruq, Angga Priyanto, Anwar Setiawan,Bonanda Iffo Lorensa, Duwi Susilowati, Dwi Yuna Aries Candy Zulfikar,Edo Wiguna, Ferdian, Garda Muhammad, Grand Noble Mahenindra,Indra Yolanda Pristiawati, Johnson Yunior, Lucy Junianti, Masngud Zuhri, Muchamad Rizki Mulya, Muhammad Hasbi Ashshiddiqi, Pandu Eka Panca, Panji Pamungkas, Rama Zulfikar, Reva Eka Patria, Riska Dewi, Satrio Panji Asmoro, Sigit Arianto, Siti… <\/p>\n","protected":false},"author":165,"featured_media":9097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-9096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookstore","category-tracking-buku"],"yoast_head":"\nPemasaran Internasional di Pasar Asean - 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