Winning Without The Best Product

Olivia Isvansonny

Rp. 80.000

Deskripsi

They sat you down on your first day and walked you through everything. The pricing. The bundled benefits. The features that made your product stand out. They handed you a brochure and a smile, and somewhere in all of that, they gave you a message that sounded completely reasonable at the time. And for a while, it works. But then the market shifts. A competitor comes in with better pricing. Your product is not the most shining in the market at the moment. And suddenly, you are sitting across from a client who has a printout from somewhere else in their hand. That is the moment the training fails you. Here is the truth that most sales training never gets to. People do not make buying decisions the way a spreadsheet does. They make decisions with their feelings first and their logic second. They choose the person they trust. The one who made them feel understood. The one they believe will still be there six months after the contract is signed. The product gets you into the conversation. Everything else determines whether you walk out with the deal.